by Albert Maruggi on April 16, 2012
Health care has entered an era of real time information. A patient’s health and progress toward some agreed upon outcome is more similar to the health of a stock price or the flight of a commercial airliner. In each of those examples, real time information will have an impact on the intended outcome. In each of those examples, action can be taken to achieve the outcome necessary.
Health care today is a complex, integrated process where immediate information can expedite the intended outcome or set it back, perhaps even be fatal. This is where creating a system of data flow is in patient, health care provider and health care payers’ interest. Dr. David Goldsteen, CEO of VigiLanz a provider of health care information systems dealing with infection control, adverse drug events, and patient outcomes sees this era as one of collaboration and integration.
by Albert Maruggi on November 7, 2011
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Here’s a hospital marketing book with contributions from a variety of health care marketing practitioners. I was delighted to be invited to contribute to this body of ideas on hospital and healthcare marketing published by Brian Bierbaum who is the guest in this episode of Social Media for Healthcare podcast.
It’s called the Thought Leaders Project – Hospital Marketing and available on Amazon 
In the podcast with Bierbaum we highlight the topics covered in the book, some of the challenges hospital marketers face, and take a peek into the future of hospital marketing.
Other authors in the book are Lee Aase of Mayo Clinic, Chris Boyer of Inova Health Systems, Debra Stevens of Phoenix Children’s Hospital, and Nicola Ziady of Case Western Reserve University among many others.
The chapter I authored on patient retention, highlights the potential for mobile applications as a means to connect with patients currently under care and potential patients through other forms of wellness information. We are giving away an ebook of Hospital Marketing in a drawing. Send your email to albert@socialmediaforhealthcare.com and you will be entered.
