Advice for health care organizations on using social media

Podcast: Play in new window | Download (Duration: 25:19 — 34.8MB)

If everyone is a publisher, then who has the best content? or who has the content that people want? In the healthcare space, while much as been made about social media, the real issue is the substance of the content. In this Social Media for Healthcare podcast we discuss how health content is being developed and distributed.

MedCity Media is a hybrid content provider of medical information with a clear wall between medical news editorial which is syndicated to news organizations, and social health care content that is paid for by healthcare organizations. President of MedCity Media Chris Seper and Social Media for Healthcare host, Albert Maruggi has a candid conversation about being both a medical news source on one side of the house from a health care custom content provider in the other. Trust remains a key component in providing information as an independent, knowledgable resource. It’s a classic wall that many trade publications have faced in the print industry, that Seper, a journalist, has built in the digital content world.

MedCity News content is syndicated on sites such as MinnPost.com and other organizations. Syndication is a revenue stream for MedCity News and is produced by paid, full time reporters or free lance healthcare journalists. MedCity News is available in several cities, Cleveland, Boston, Minneapolis, and growing.

They also provide unique healthcare content for hospitals, pharma and medical device organizations. Healthcare as an industry has a premium on content and web search, with search for healthcare being the third most popular use of the web. Healthcare also has an ample number of social media participants in health related communities that range in topics from nutrition to pregnancy, to cancer. Content services are best used to supplement the core expertise of a health care delivery facility or from a healthcare payer’s perspective, provide information that will help direct consumer behavior that impacts outcomes. Healthier people, better outcomes, higher profits.

These kinds of content services can extend the marketing execution of an organization. If you are a content provider or sponsor to MedCity Media, this healthcare information network gives your content a much wider audience. There are many types of health care content providers and they come in many flavors, from freelance writers to PR firms to MedCity Media. The reasons for their abundance is clear, health care is content rich; the digital audience is hungry for information, and the web search system rewards content and links. This combination makes any health care marketer pause to consider their content options.

{ 0 comments }