I gave a presentation a few months ago to the Minnesota Medical Group Management Association. The attendees were primarily from clinics looking to evaluate whether social media should be a part of health care marketing. The definitive answer is maybe.
I know, I know everyone you talk to says you have to be on (insert shiny somewhat new object), however, I also know how difficult it is to produce content. If not producing content, then participating in communities also is not something to check a box and move on.
This summary of my presentation covers some of the considerations for clinics and hospitals. I also am joined by Anne Toal of Reach Local who highlights potential search tactics that may well be effective for health care providers. It is tied into the high percentage of web searches for health issues in a specific geography around your facility.
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